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03 — Leistungen
/ Services
Six services, each with a fixed fee and a written scope. Start with one and add the rest when you need them.
Identity systems
A mark, a type system and the rules that let a small team use them correctly.
8 to 16 weeks
From CHF 28,000
Naming review, mark, type, colour, guidelines, stationery
Editorial design
Books, journals, reports and programmes set with margins you can measure.
6 to 20 weeks
From CHF 18,000
Grid, templates, layout, art direction, print supervision
Type and lettering
Drawn letters for names, signs and posters, including blackletter done with discipline.
3 to 12 weeks
From CHF 9,000
Custom lettering, logotype, alphabets, licence
Exhibition and print
Wall graphics, catalogues and invitations for museums, galleries and pop-ups.
8 to 24 weeks
From CHF 22,000
Wall text, labels, catalogue, invitations, production drawings
Wayfinding and signage
Systems that make stations, campuses and buildings readable in one glance.
12 to 40 weeks
From CHF 35,000
Site audit, sign system, drawings, fabrication support
Websites and digital
Sites and interfaces that keep the discipline of print: one grid, one hierarchy.
8 to 20 weeks
From CHF 24,000
Information architecture, design, build brief, CMS templates
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05
Arbeitsgänge
Four passes
Brief
We listen for a week, read what you already print, and write down what must not change. You get a one-page brief and a fixed fee.
Listening · Audit · Scope
Raster
We draw the grid first: columns, margins, baseline. Nothing else is designed until the grid holds in three sizes.
Grid · Margins · Baseline
Satz
Type is set, letters are drawn, and the first pages exist. Fraktur is tested at the size it will actually print.
Type · Lettering · Pages
Druck
We stay through the press check, sign the proof and hand over files, templates and a one-day workshop.
Proof · Press · Handover
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06
Satzregeln
House rules
Two typefaces, and a rule for each.
Switzer 600
Grotesk · everything you read
Use it for
Text, headlines, captions, numbers
UnifrakturMaguntia
Fraktur · what you remember
Use it for
Wordmarks, initials, § marks, quote marks
Rule 1
Rarely
A page carries Fraktur once, twice at most.
Rule 2
Large
If you can’t set it big, don’t set it.
Rule 3
Never on colour
Black on paper, or paper on black.
Rule 4
Never for body
Paragraphs are always the grotesque.
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10
Fragen
Questions
Asked before every first call.
Prices, timing, fonts and what happens after you write to us. Not here? Ask.
Do you only work in blackletter?
How much does a project cost?
How long does an identity take?
Do you work outside Switzerland and Germany?
Can we use the fonts you draw?
Do you build the website yourselves?
&
Not sure which one?
Describe the problem. We will tell you which service fits, or that none does.