Zürich · Leipzig — Studio for print, identity and type

Zürich · Leipzig

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02 — Arbeit

/ Case study

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Project

Hafenlicht Museum

Identity and exhibition graphics for a maritime trade museum

Client

Hafenlicht Museum of Maritime Trade

Place

Hamburg

Year

2026

Services

Exhibition graphics, wayfinding, catalogue

Duration

14 months

a harbor filled with lots of cranes under a cloudy sky

Fig. 01 — Cover

2026

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01

Zusammenfassung

Summary

A museum about harbours needed a voice that could carry both ship manifests and family letters. We set every label on one 12-column wall grid and reserved Fraktur for the ten room numbers.

A museum about harbours needed a voice that could carry both ship manifests and family letters. We set every label on one 12-column wall grid and reserved Fraktur for the ten room numbers.

A museum about harbours needed a voice that could carry both ship manifests and family letters. We set every label on one 12-column wall grid and reserved Fraktur for the ten room numbers.

1,840

1,840

wall labels set

11

11

rooms, one grid

14

14

months on site

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02

Geschichte

The story

The brief

Hafenlicht was moving from a warehouse annex into a former customs hall. The collection is enormous and mostly small: ledgers, tin labels, rope samples, letters. The museum asked for graphics that would make small things feel important without shouting over them.

The grid

We measured the customs hall and drew the wall grid first: twelve columns, each the width of a standard ledger page. Every label, date and caption snaps to it. Text is Switzer at three sizes only; the room numbers are the single use of Fraktur, cut in vinyl at 900 millimetres.

The result

The museum reports that average time in front of a label rose from nine seconds to forty. The catalogue, the tickets and the harbour trail signs all use the same twelve columns, so the building and the printed matter read as one document.

a black and white photo of an empty room
A dark silhouette of a bridge over water with industrial cranes in the distance

“

“

Visitors read our walls now instead of walking past them.

Dr. Ilse Voss, Director

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§ 99 · Anfrage / Enquiries

Tell us what needs setting.

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Zürich

Thole Marr Studio

Kanzleistrasse 14

8004 Zürich

+41 44 555 01 98

Leipzig

Thole Marr Atelier

Spinnereistrasse 7

04179 Leipzig

+49 341 555 0142

Studio notes

One letter a season: new work, new type, one recipe.

Thole Marr

© 2026 Thole Marr, design studio. A demo studio for the Gridgothic template.

© 2026 Thole Marr, design studio. A demo studio for the Gridgothic template.

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