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02 — Arbeit
/ Case study
Schwarzbrot Cooperative
Identity and packaging for a rye bakery owned by its bakers
Client
Schwarzbrot Bakery Cooperative
Place
Zurich
Year
2026
Services
Naming review, identity, packaging
Duration
6 months
Fig. 01 — Cover
2026
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01
Zusammenfassung
Summary
co-owners, one mark
paper bags
weeks to first bake
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02
Geschichte
The story
The brief
Schwarzbrot bakes dark rye and sells it at four markets and one counter. Every baker had an opinion about the logo, so nobody had a logo.
The mark
A Fraktur S, redrawn with flat terminals so it survives a branding iron, is pressed into the crust. The rest of the identity is quiet: kraft bags, one ink, Switzer capitals for weights and dates.
The result
Bags, stall cloths, market signs and the loaf itself use one mark and one ink. Reorders from cafés rose by a third in the first season.
The stamp is on the loaf before the bag even opens.
Rahel Amsler, Head baker
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03
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