§
02 — Arbeit
/ Case study
Sonnenberg Opera
A season book and poster system for a regional opera house
Client
Sonnenberg Opera
Place
Dresden
Year
2026
Services
Season book, posters, programme system
Duration
9 months

Fig. 01 — Cover
2026
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01
Zusammenfassung
Summary
productions
page season book
typefaces
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02
Geschichte
The story
The brief
An opera house with a beautiful auditorium and a marketing department of two. Every poster had been a separate commission.
The system
A fixed poster template: composer in Fraktur, work in Switzer capitals, date in mono. Photography is optional; the grid is not.
The result
Poster production time dropped from three weeks to four days, and the season book doubles as the programme for the box office.


The posters finally look like a season.
Clara Wendt, Head of marketing
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03
Weitere Arbeiten
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